In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
November 2022
Listings Change
vs October 2022
Resale Shop Launch Year
1Athleta34,525-5552022
2Tea Collection22,591+5102022
3Lululemon Athletica13,290+1,2732021
4Tommy Hilfiger9,925-7962022
5Eileen Fisher8,218+4352009
6Madewell7,999-2,9202021
7Merrell5,583+5,3242022
8PacSun5,074+682022
9REI4,383+4152017
10Patagonia4,044-1,1632017
11Michael Stars2,891-402022
12Kut from the Kloth2,834-1302022
13NATION LTD2,723-842022
14Levi's2,474-362020
15Vera Bradley2,129-4662022
16The North Face1,637-4062018
17ON950+2212022
18Roolee867+432022
19M.M.LaFleur790+422021
20Francesca's732+7322022NEW
21Arc'teryx695-2552019
22The Beaufort Bonnet Company667+2982022
23jujube607+442022
24Miki Miette605+22022
25Hot Topic558+82022
26Allbirds524-1942022
27Steve Madden471-612022
28Cuts428+302022
29Rylee + Cru424-192022
30Bohemian Mama41402022
31Los Angeles Apparel313+232022
32Amour Vert297-392021
33Maaji290+12022
34Outerknown284+272021
35Coclico236-122021
36Frye230+192022
37Sandro225+212022
38Viscata221-12022
39Polarn O. Pyret213-102022
40Sozy209+412021
41Misha & Puff195-362021
42Quincy Mae187+62022
43Oak + Fort182-242022
44Wolven169+12021
45Ziabird168+82022
46Ministry of Supply156-152022
47Nooworks148+72021
48Tentree142-282022
49Timberland139-742022
50Eddie Bauer129-92022
51Brass125+72020
51Sarah Flint125+1252022NEW
53Modcloth124+1242022NEW
54Myles114-112022
54Modern Citizen11402022
56Boyish103+12021
56Vetta103+272022
58RE/DONE94+52021
58Rough & Tumble94+92022
60Ponto92-82022
61Bryr90+72022
62Better Life Bags89+262022
63Bernardo79-362022
63Seaesta Surf79+12021
65Fortress78-22021
65Michael Kors78+22022
65minnow78+102021
68Elizabeth Suzann Studio75+62022
69Kyrgies68+72022
70Mara Hoffman67+132021
71Tuesday of California66+662022NEW
72Dagne Dover65-32021
73Allwear64+642022NEW
74James Street Co.60-102022
75Lykke Wullf59+12022
76Skhoop57-372022
76Cuyana57+32022
76Koral57+102022
79The Bee & The Fox52+42022
79Djerf Avenue52+522022NEW
79Clare V.52-322022
79Oscar De La Renta52+12021
83La Ligne50-132021
833.1 Phillip Lim50-12022
85HELM Boots49-42022
86Badgley Mischka39-32022
86Whimsy + Row39+12022
88State35+102022
89Wayre33+32022
90Youer32-162022
91Woodley + Lowe3102022
92Poplinen29-22022
92Miakoda29+72022
94Hey Gang28-32022
95Saylor27-12022
96Ranch Road Boots26-162022
96époque évolution2602020
98Nora Gardner2402021
997 For All Mankind22-102022
100Dolce Vita20-582022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 146K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $6.6M est total revenue

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between November 28 and 29, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of November 2022.

    Published December 2022

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.