In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YOY RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
May 2025
Listings Change
vs April 2025
Resale Shop Launch Year
1H&M24,438+7452023
2American Eagle24,118+7482023
3Athleta23,329-1,2642022
4Hanna Andersson19,394+3462023
5J.Crew12,629+9332023
6Modcloth12,550+2,2852024
7Patagonia12,060+3,6572017
8Madewell12,059+1262021
9Canada Goose9,012+5762023
10Fabletics | Yitty9,011+4982023
11Zara Preowned 8,871-5372024
12Portland Leather5,591-2982024
13Eileen Fisher4,612-4012009
14Rylee + Cru4,563+2872022
15Michael Stars3,848+1882022
16The North Face3,318+2642018
17Levi's3,118+1332020
18NIC + ZOE2,608+532023
19Dixxon2,394+972024
20Lululemon Athletica2,328-2462021
21M.M.LaFleur2,252+162021
22Faherty2,152+822023
23Ulla Johnson1,965+1172023
24New Balance1,848+2212024
25The Beaufort Bonnet Company1,705+102022
26Girlfriend Collective1,674-1052023
27SAIL1,564+32023
28Kleinfeld1,511+1422024
29Steve Madden1,393+432022
30Frank & Eileen 1,391+322024
31ON1,312+1012022
32REI1,265+8782017
33Sam Edelman1,252+302023
34Vera Bradley1,158-1422022
35Carhartt989-372023
36Toad & Co958-12023
37Cuts935+472022
38Sandro885+392022
39Tecovas881+422024
40Maje879+382023
41TOMS820+152023
42Fjällräven765-682024
43P.F. Flyers Re-Laced746-2302024
44DVF720+5712023
45Roolee713+172022
46Ba&sh680-52023
47jujube668-92022
48Arc'teryx663+1972019
49Brooks Running560-1112023
50Cotopaxi557-292023
51HOBO551+82023
52Allbirds539-2702022
53Frye52002022
54Hot Topic516+62022
55Pact497+4972025NEW
56Velocio488-422024
57ASRV Second Flight 442-352024
58Ministry of Supply426+412022
59Tall Size403+72023
60CROSBY by Mollie Burch390-92023
61Coclico372-42021
62Outerknown349-422021
63Christy Dawn344-622024
64Karina Dresses339-262024
65Nooworks329-52021
66Sarah Flint327+22022
67Kirrin Finch309-402022
68Schutz Shoes252-1202025
69L'AGENCE249+2492025NEW
70Djerf Avenue248+12022
71BAABUK Sàrl236-192023
72Dolce Vita233-42022
73Dr. Martens231-22024
73Rachel Comey231+462025
75Michael Kors230+222022
76Brooklyn Cloth225+992023
77Sozy217-132021
78Clare V.212+172022
79minnow210+22021
80James Street Co.208-32022
81Ariat20702023
82Rough & Tumble205-132022
83Tentree204-162022
84SuperX180+362023
85Apiece Apart176-192023
86Karhu175-42025
87Dagne Dover166-52021
88Mavi162+42023
89Cuyana158-32022
89Bryr158+32022
91Donni153-22023
92Tuesday of California140-52022
92Boyish14002021
94Youer137-242022
95Mansur Gavriel117+32023
95ALPAKA117+502023
97Smartwool113+162023
98Hudson Jeans 109+22024
98Forever Favorites109+282024
100Polarn O. Pyret107+182022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why everyone got sold on resale in 2022

    – Retail Brew

  • For Kate Spade, resale is a customer acquisition tool

    – Glossy

  • Branded Resale Surpasses 100 Programs and Counting, as of September

    – WWD

  • Big retailers are getting into the secondhand market. Will that change how we shop?

    – Grist

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed on June 2, 2025. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Madewell and American Eagle).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of May 2025.

    Published June 2025

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.