In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
October 2022
Listings Change
vs September 2022
Resale Shop Launch Year
1Athleta35,080-3992022
2Tea Collection22,081-432022
3Lululemon Athletica12,017+2012021
4Madewell10,919+2,6202021
5Tommy Hilfiger10,721-7492022
6Eileen Fisher7,783-2362009
7Patagonia5,207-1,3462017
8PacSun5,006+2562022
9REI3,968+612017
10Kut from the Kloth2,964-4442022
11Michael Stars2,931-2142022
12NATION LTD2,807-1022022
13Vera Bradley2,595-3632022
14Levi's2,510+1532020
15The North Face2,043+542018
16Arc'teryx950-3522019
17Roolee824+492022
18M.M.LaFleur748+782021
19ON729+82022
20Allbirds718-232022
21Miki Miette603+6032022NEW
22jujube563+962022
23Hot Topic550+5502022NEW
24Steve Madden532+2362022
25Rylee + Cru443+352022
26Bohemian Mama41402022
27Cuts398+892022
28The Beaufort Bonnet Company369+3692022NEW
29Amour Vert336-152021
30Los Angeles Apparel290-72022
31Maaji289+12022
32Merrell259-792022
33Outerknown257+342021
34Coclico248+162021
35Misha & Puff231+342021
36Polarn O. Pyret223-152022
37Viscata222-112022
38Timberland213-212022
39Frye211-72022
40Oak + Fort206-282022
41Sandro204+2042022NEW
42Quincy Mae181+232022
43Ministry of Supply171+872022
44Tentree170-262022
45Wolven168+52021
45Sozy168+602021
47Ziabird160+1602022NEW
48Nooworks141+72021
49Eddie Bauer138+222022
50Myles125+62022
51Brass118-52020
52Bernardo115-792022
53Modern Citizen11402022
54Boyish102-82021
55Ponto100-12022
56Skhoop94+692022
57RE/DONE89+82021
58Rough & Tumble85+62022
59Clare V.84+102022
60Bryr83+112022
61Fortress80-62021
62Seaesta Surf78+322021
62Dolce Vita78+412022
64Michael Kors76-122022
64Vetta76-52022
66James Street Co.70-522022
67Elizabeth Suzann Studio69-142022
68Dagne Dover68-922021
68minnow68+12021
70Better Life Bags6302022
70La Ligne63+92021
72Kyrgies61+422022
73Lykke Wullf58+82022
74Cuyana5402022
74Mara Hoffman54+152021
76HELM Boots53-32022
77Oscar De La Renta51-42021
773.1 Phillip Lim5102022
79Youer48-22022
79The Bee & The Fox48+482022NEW
81Koral47+22022
82Badgley Mischka42-12022
82Ranch Road Boots42+52022
84Whimsy + Row38+32022
857 For All Mankind32+62022
86Poplinen3102022
86Hey Gang31+22022
86Woodley + Lowe31+22022
89Wayre30+92022
90Saylor28+12022
91Pistol Lake27+52021
92époque évolution26-42020
93State25+72022
94Nora Gardner24+242021
95Miakoda22-12022
96Kirrin Finch21-72022
97Tradlands20+22021
98Curator SF18+122022
99Apparis17-22022
100Firebird14-42021

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 144K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $6.3M est total revenue

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between October 30 and October 31, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of September 2022.

    Published November 2022

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.