In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
September 2022
Listings Change
vs August 2022
Resale Shop Launch Year
1Athleta35,479+35,4792022NEW
2Tea Collection22,124+6082022
3Lululemon Athletica11,816+7322021
4Tommy Hilfiger11,470-9642022
5Madewell8,299+6,0712021
6Eileen Fisher8,019-3782009
7Patagonia6,553-2,9432017
8PacSun4,750+2642022
9REI3,907-1,8622017
10Kut from the Kloth3,408-3032022
11Michael Stars3,145-4342022
12Vera Bradley2,958+2,9582022NEW
13NATION LTD2,909-2032022
14Levi's2,357-1672020
15The North Face1,989+2222018
16Arc'teryx1,302+1452019
17Roolee775+692022
18Allbirds741+872022
19ON721+7212022NEW
20M.M.LaFleur670-102021
21jujube467-22022
22Bohemian Mama41402022
23Rylee + Cru408+622022
24Amour Vert351-22021
25Merrell338-122022
26Cuts309+412022
27Los Angeles Apparel297+2972022NEW
28Steve Madden296-1872022
29Maaji288+282022
30Polarn O. Pyret238-162022
31Timberland234-182022
31Oak + Fort234-312022
33Viscata233-262022
34Coclico232+42021
35Outerknown223+1792021
36Frye218-182022
37Misha & Puff197+392021
38Tentree196-572022
39Bernardo194-412022
40Wolven163-342021
41Dagne Dover160+1202021
42Quincy Mae158+52022
43Nooworks134+92021
44Brass123-32020
45James Street Co.122+52022
46Myles119-52022
47Eddie Bauer116-262022
48Modern Citizen114+1142022NEW
49Boyish110+102021
50Sozy108-382021
51Ponto101-82022
52Michael Kors88+132022
53Fortress86-62021
54Ministry of Supply84+592022
55Elizabeth Suzann Studio83-362022
56Vetta81-12022
56RE/DONE81+112021
58Rough & Tumble79+72022
59Clare V.74-92022
60Bryr72-82022
61minnow67+52021
62Better Life Bags63+112022
63HELM Boots56-52022
64Oscar De La Renta55-22021
65Cuyana54-72022
65La Ligne54+352021
673.1 Phillip Lim5102022
68Lykke Wullf50+42022
68Youer50+92022
70Seaesta Surf46+42021
71Koral45+202022
72Badgley Mischka43+62022
73Magnetic Me41+412022NEW
74Mara Hoffman39-252021
75Dolce Vita37-32022
75Ranch Road Boots37-82022
77Whimsy + Row3502022
78Poplinen31-12022
79époque évolution30-12020
80Hey Gang29+12022
80Woodley + Lowe2902022
82Kirrin Finch28+282022NEW
83Saylor27-82022
847 For All Mankind26+122022
85Skhoop25-682022
86Miakoda23-72022
87Pistol Lake22+132021
88Wayre21+212022NEW
89Apparis19-132022
89Kyrgies19-52022
91State18-22022
91Tradlands18-12021
91Firebird1802021
94Wild Rye16+82022
95Alyson Eastman1302022
96Altar1202022
97Another Tomorrow1002022
97C1Hu1002022
99Yes and8-12022
100Curator SF6-32022

Brands’ Adoption of Resale is Accelerating

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 142K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $6.1M est total revenue

 
 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between September 29 and September 30, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of August 2022.

    Published October 2022

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.