In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YOY RESALE SHOP GROWTH

 
BrandResale Shop Listings
(August 2022)
Listings Change
(vs July 2022)
Resale Shop Launch Year
Tea Collection21,516+6922022
Tommy Hilfiger12,434+12,4342022NEW
Lululemon Athletica11,084-7332021
Patagonia9,496+1,4222017
Eileen Fisher8,397-9422009
REI5,769-8902017
PacSun4,486+2202022
Kut from the Kloth3,711-1812022
Michael Stars3,579-2292022
NATION LTD3,112-1382022
Levi's2,524+632020
Madewell2,228-2,2642021
The North Face1,767+742018
Arc'teryx1,157+1132019
Roolee706+282022
M.M.LaFleur680-22021
Allbirds654+1072022
Steve Madden483-952022
jujube469+62022
Bohemian Mama41402022
Amour Vert353-732021
Merrell350-62022
Rylee + Cru346+652022
Cuts268+892022
Oak + Fort265+2652022NEW
Maaji260+112022
Viscata259-152022
Polarn O. Pyret254-482022
Tentree253+2532022
Timberland252-102022
Frye236+122022
Bernardo235-412022
Coclico228-72021NEW
Wolven197-222021
Misha & Puff158+112021
Quincy Mae153-32022
Sozy146-72021NEW
Eddie Bauer142+1422022
Brass126+192020
Nooworks125+172021
Myles124+152022
Elizabeth Suzann Studio119+172022
James Street Co.117-52022
Ponto109-62022
Boyish100-52021
Skhoop93-82022
Fortress92+92021
Clare V.83-712022
Vetta82-52022
Bryr80+52022NEW
Michael Kors75+752022
Rough & Tumble72+82022
RE/DONE70+52021
Mara Hoffman64+152021
minnow62+92021
Cuyana61-32022
HELM Boots61+72022
Oscar De La Renta5702021
Better Life Bags52+42022
3.1 Phillip Lim51-362022
Lykke Wullf4602022
Ranch Road Boots45-182022
Outerknown44-372021
Seaesta Surf42+22021
Youer41-182022
Dolce Vita40-462022
Dagne Dover40-32021NEW
Badgley Mischka37+372022
Whimsy + Row35-22022
Saylor35+22022
Apparis32+22022
Poplinen32+102022
époque évolution31+12020
Miakoda3002022
Woodley + Lowe2902022
Hey Gang28+32022
Ministry of Supply25-112022
Koral25+72022
ET T/GRE25+202020
Kyrgies24-12022
Nora Gardner2302021
State20+12022
La Ligne19-202021
Tradlands19-122021
Firebird18-12021NEW
7 For All Mankind14+142022NEW
Alyson Eastman13+132022
Altar12+12022
C1Hu10+22022
Another Tomorrow10+32022
Pistol Lake9-92021
Curator SF9-12022
Yes and9-12022
Wild Rye8-42022
Sister Katie7+32021
Wrangler302022
Ecologyst102022
Lacausa002021
Rachel Comey002021

Brands’ Adoption of Resale is Accelerating

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 102K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 19K trees planted

  • 260 homes powered annually

  • $5M est total revenue

40 additional brands with Take Back-only Programs

 
 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between September 29 and September 30, 2022. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops or Take back-only programs (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of August 2022.

    Published October 2022

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.