In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
April 2023
Listings Change
vs March 2023
Resale Shop Launch Year
1H&M30,029+3,9522023
2Tea Collection23,500+7502022
3American Eagle22,208+22,2082023NEW
4Athleta19,886-3,8772022
5Madewell18,326-5,3242021
6Lululemon Athletica13,234+3752021
7Princess Polly11,992+11,9922022NEW
8J.Crew11,895+1,6312023
9Eileen Fisher11,664-5712009
10REI11,475+5,2642017
11Patagonia11,006+6962017
12Hanna Andersson9,185+1,4572023
13Tommy Hilfiger8,481-2022022
14Fabletics | Yitty7,505+7,5052023NEW
15PacSun3,852-3642022
16Levi's2,831+2652020
17Kate Spade2,698+1492023
18Michael Stars2,515-3702022
19Vera Bradley2,320+3502022
20The North Face1,999+1972018
21NIC + ZOE1,869+1,8692023NEW
22NATION LTD1,655-2992022
23Arc'teryx1,573+8302019
24Canada Goose1,240+742023
25SoulCycle1,201+1,2012023NEW
26The Beaufort Bonnet Company1,159+1472022
27ON1,048-442022
28Roolee889-842022
29Allbirds865-662022
30Connected Apparel789+332023
31M.M.LaFleur769-42021
32TOMS758+7582023NEW
33Steve Madden757+3102022
34jujube736+172022
35Hot Topic676+52022
36Francesca's603-522022
37Miki Miette592-112022
38Vitality547+672023
39Cuts516+302022
40Rylee + Cru453-212022
41Bohemian Mama41602022
42Ulla Johnson411+922023
43Sandro401+82022
44MooseJaw395-142023
45Ba&sh384+482023
46Tentree355+152022
47Outerknown326-2082021
48Maaji308-112022
49Los Angeles Apparel287-172022
50Amour Vert284-612021
51Quincy Mae277-732022
52Modcloth273+572022
53Sozy264+422021
54Coclico258-212021
55Frye256-142022
56Nooworks245+252021
57Polarn O. Pyret213-192022
58Oak + Fort212-22022
59Misha & Puff211+102021
60Stio210+962021
61Sarah Flint197-12022
61James Street Co.197+82022
63Viscata186-92022
64Carhartt 169-4292023
65Wolven160-52021
66Ziabird145+182022
67Rough & Tumble123+162022
68Kyrgies116+12022
68RE/DONE116+52021
70Vetta115+92022
71Rachel Comey111+472021
72Brass108-72020
73Myles105-102022
74Modern Citizen104+1042023NEW
74Boyish104-12021
76Michael Kors101-82022
77Ariat99-262023
78minnow97-62021
79HELM Boots94+82022
80Teeki Boutique91+152023
81Bryr9002022
82Ministry of Supply88-82022
82Elizabeth Suzann Studio88+192022
84La Ligne80-102021
85Tuesday of California78-262022
86Youer75-32022
87Koral73-12022
88Mara Hoffman6802021
89Cuyana65-202022
90Dolce Vita64-72022
90Lykke Wullf64+62022
90Fortress64-112021
90Dagne Dover64+122021
94Ponto62-92022
94Djerf Avenue62+52022
96Sur La Cote61-12022
97Seaesta Surf58-82021
987 For All Mankind55+92022
99Clare V.54+122022
1003.1 Phillip Lim5002022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 230K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $10.6M est total revenue

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between April 26 and 27, 2023. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of April 2023.

    Published May 2023

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.