In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YTD RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
February 2023
Listings Change
vs January 2023
Resale Shop Launch Year
1Athleta27,368-4,7362022
2Tea Collection22,800-702022
3Merrell22,044-202022
4J.Crew12,776+7,7982023
5Lululemon Athletica12,549-2702021
6Eileen Fisher11,021+1,7392009
7Tommy Hilfiger10,285-72022
8Madewell8,443-2032021
9Patagonia7,553+1,5062017
10REI6,981+3,4302017
11PacSun4,829-2962022
12Michael Stars3,005-202022
13Levi's2,719+1862020
14Kate Spade2,511+2,5112023NEW
15NATION LTD2,360-2972022
16Timberland2,336-82022
17The North Face1,996-132018
18Vera Bradley1,432-8382022
19Canada Goose1,125+1,1252023NEW
20ON1,087+302022
21Roolee959+442022
22The Beaufort Bonnet Company958+442022
23Outerknown867+2632021
24Allbirds849+442022
25M.M.LaFleur817-42021
26Francesca's768-292022
27jujube709+612022
28Hot Topic645-872022
29Miki Miette603-62022
30Arc'teryx591-552019
31Cuts558+272022
32Steve Madden513+892022
33Rylee + Cru473+312022
34Tentree416-502022
34Bohemian Mama416+22022
36Amour Vert368+772021
37Quincy Mae341+2022022
38Sandro337+192022
39Los Angeles Apparel323-112022
40Frye281-22022
41Maaji274+12022
42Sozy251+272021
43Ba&sh241+2412023NEW
44Polarn O. Pyret234-342022
45Misha & Puff214-472021
46Modcloth210-4932022
47Ministry of Supply199-22022
47Eddie Bauer199+1862022
49Viscata198-92022
50Oak + Fort196-92022
51Sarah Flint192+102022
52Nooworks191-172021
53Wolven158+82021
54Ziabird155+12022
55Coclico154-1072021
56Stio153-32021
57Rough & Tumble119-22022
58Brass117+102020
59Kyrgies116+602022
60Tuesday of California115+492022
61Myles114-92022
62RE/DONE110+82021
63Boyish102+12021
64Better Life Bags100+52022
65Bryr9602022
66minnow91+22021
67Michael Kors85-172022
68La Ligne79+162021
69Cuyana77-62022
70Vetta76-742022
70MooseJaw76+762023NEW
72Elizabeth Suzann Studio75-52022
72Ponto75-12022
74Fortress74-12021
75Seaesta Surf73-12021
76Lykke Wullf71+82022
77HELM Boots67+102022
78Kitsbow63+82023
79Koral62+62022
79Sur La Cote62+202022
81Skhoop60+42022
82Youer58-62022
82Dagne Dover58-12021
84Tradlands55+322021
85Djerf Avenue52+122022
86Mara Hoffman51-272021
873.1 Phillip Lim5002022
88Clare V.49-102022
88Dolce Vita49+22022
90Oscar De La Renta48+32021
91Miakoda42+22022
91Bernardo42+42022
93Whimsy + Row4102022
94Wayre3702022
95James Street Co.35-322022
957 For All Mankind35+122022
97Hey Gang34-12022
98Ophelia & Indigo31-42022
98Saylor31-22022
100Ranch Road Boots30-42022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands Are Barely Scratching the Surface of Recommerce’s Potential Impact

The top brands’ current resale penetration reveals there’s more work to be done.

If all 184K resale shop listings in the Recommerce 100 sold, it would be the equivalent of

  • 29K trees planted

  • 400 homes powered annually

  • $9.8M est total revenue

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why Resale Isn’t Going Away (And Why Brands Should Enter the Market)

    – Sourcing Journal

  • Fashion Brands Want Your Secondhand Clothes. Here’s Why

    – Refinery29

  • Resale finds its second life

    – Greenbiz

  • In 2021, brands finally went all in on resale

    – Glossy

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed between February 24 and 28, 2023. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Tommy Hilfiger, Madewell and PacSun).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of February 2023.

    Published March 2023

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.