In our monthly independent review of branded recommerce, we take a look at which brands and retailers launched resale programs and the potential impact on the planet.

BRANDS WITH RESALE SHOPS

TOTAL RESALE SHOP LISTINGS

YOY RESALE SHOP GROWTH

 
RankBrandResale Shop Listings
March 2025
Listings Change
vs February 2025
Resale Shop Launch Year
1Athleta26,406-4,2332022
2American Eagle23,179-4,5742023
3H&M22,442-1,4202023
4Hanna Andersson18,862+3642023
5Madewell11,800-1,3482021
6Modcloth10,297-4112024
7J.Crew10,197-572023
8Zara Preowned 8,896-5682024
9Fabletics | Yitty8,274-5292023
10Canada Goose8,174+2,5232023
11Portland Leather7,125+1,6132024
12Patagonia6,243+5552017
13Eileen Fisher4,828-5572009
14Rylee + Cru4,634+7842022
15Levi's4,302+1412020
16Michael Stars3,302-1382022
17The North Face3,218-3822018
18NIC + ZOE2,577-242023
19Dixxon2,479+1802024
20Lululemon Athletica2,383+792021
21M.M.LaFleur2,297+352021
22Faherty2,081+1102023
23Girlfriend Collective1,835-532023
24The Beaufort Bonnet Company1,708-782022
25New Balance1,699-882024
26Ulla Johnson1,681-982023
27SAIL1,380+172023
28Kleinfeld1,350+1292024
29Frank & Eileen 1,332+2062024
30Steve Madden1,304+942022
31ON1,232-282022
32Cuts977-242022
33Toad & Co976+702023
34Vera Bradley968-402022
35Carhartt964+372023
36Tecovas958+762024
37Sam Edelman956-252023
38Sandro850-52022
39Allbirds835-1032022
39Maje835+172023
41TOMS800-662023
42Roolee729+12022
43jujube726-92022
44Ba&sh682-42023
45Filson633+142023
46P.F. Flyers Re-Laced622-752024
47Velocio581+352024
48Brooks Running572-1492023
49Cotopaxi551-1252023
50ASRV Second Flight 529-412024
51Frye504+202022
52HOBO480+102023
53Arc'teryx472-232019
54Hot Topic428+52022
55Karina Dresses420+62024
56Ministry of Supply417-112022
57Tall Size410+32023
58Coclico400+262021
59Nooworks388-272021
60Christy Dawn381-112024
61CROSBY by Mollie Burch367-162023
62Schutz Shoes361+1212025
63Outerknown338-342021
64Rough & Tumble329-62022
65Fjällräven326+1322024
66REI325-4022017
67Sarah Flint316+42022
68Kirrin Finch301-32022
69Sozy279-1222021
70Djerf Avenue277-62022
71Tentree255-382022
72BAABUK Sàrl25302023
73Dr. Martens242+152024
74minnow220-152021
75James Street Co.214+192022
76Apiece Apart209-212023
77Ariat200-12023
78Michael Kors195-132022
79SuperX187-52023
80KURU Renew182-1692025
81Bryr180-12022
82Clare V.174+402022
83Karhu171+1712025NEW
84Rachel Comey168+502025NEW
85Youer167+22022
85Dolce Vita167+42022
87Mavi162-52023
87Cuyana162+152022
89Donni158-12023
90DVF154-4752023
91Tuesday of California152-262022
92Dagne Dover143+32021
93Boyish139-12021
94Mansur Gavriel116+322023
95Brooklyn Cloth11302023
96Hudson Jeans 109-22024
97ALPAKA104-732023
98Betsey Johnson101+42024
99Wolven98-92021
100Wayre87-12022

Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. See methodology.

Brands’ Adoption of Resale is Accelerating

 

Circular Fashion News & Resources

  • Why everyone got sold on resale in 2022

    – Retail Brew

  • For Kate Spade, resale is a customer acquisition tool

    – Glossy

  • Branded Resale Surpasses 100 Programs and Counting, as of September

    – WWD

  • Big retailers are getting into the secondhand market. Will that change how we shop?

    – Grist

 
  • The Recommerce 100 is compiled from publicly available information to identify fashion brands selling their own brand’s pre-owned products online to US shoppers. Only resale listings that are available from a brand’s e-commerce site are counted towards that brand. Listing count includes listings managed by the brand, as well as listings by independent sellers (commonly referred to as peer-to-peer selling). A count of listings was completed on April 1, 2025. Listing count either reflects 1) the stated number of total results commonly found at the top of the first product listing page, or 2) if results are not featured on the product listing page, a manual count of all listings. Listing count is intended to be directionally representative of the size of a brand’s resale shop at a given time. There is no guarantee that our listing count is exact given the dynamic nature of e-commerce listings, sales, returns, as well as site and user experience factors. Listing counts do not include listings on third-party marketplaces (examples include thredup.com, therealreal.com, poshmark.com). thredUP Resale-as-a-Service™ clients are counted among the brands and retailers with Resale Shops (e.g. Athleta, Madewell and American Eagle).

    Resale shop launch year is compiled based on publicly available information from sources including statements on brand websites, media coverage, brand social media posts or inquiries to brands’ customer service.

    Estimated resale shop penetration is modeled using publicly available information on brand annual revenue, listing counts (see above listing count methodology) and a survey of listing prices.

    *Change versus resale shops identified and listings counted as of March 2025.

    Published April 2025

  • The Recommerce 100 contains estimates, based on publicly available information as of the published date of data collection expressed in the Methodology, and therefore involves a number of assumptions and limitations. thredUP has not independently verified the publicly available information and cannot guarantee accuracy or completeness of the information. Resale shop listings, resale shop launch year, estimated resale sales value (as a percent of brands’ total publicly stated revenue), and the presence of an evergreen clothing take back program (for recycling, donation, or resale) are therefore subject to a high degree of uncertainty, especially as resale is a new and rapidly changing segment. These and other factors could cause actual numbers to differ materially from those expressed. We do not guarantee that the Recommerce 100 includes every fashion brand selling its own pre-owned products online to US shoppers.

    Except as required by law, thredUP assumes no obligation to update any report after the published date of data collection. thredUP intends to publish the Recommerce 100 on a monthly basis.